CREATIVE DIRECTOR / AD
CREATIVE DIRECTOR / AD
Eddie Bauer was refreshing their brand to dispel their “mom jeans” reputation. The creative team developed a campaign that featured professional athletes in their element, demonstrating the role Eddie Bauer gear plays in their lives. I was lucky enough to do the photo shoots and art direction for several of the executions. The hardest part was climbing to the top of an actual volcano.
Role: Art Director
