SHARON NALLEY
CREATIVE DIRECTOR / AD
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T-Mobile

T-Mobile is a behemoth client by any measure. I was lucky enough to work on the account during the time they were redefining the wireless industry and pushing their competitors to do things differently. I worked on all things T-Mobile: a Superbowl-adjacent spot (it ran during online streaming of the game), launched the long-awaited iPhone on T-Mobile, directed the B2B portion of the business, created dozens of digital retail banners and everything in between. Here are a few of my favorite executions:

 
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BRAND WORK

 

SUPERBOWL ONLINE STREAMING SPOT

“Vulture” :30

 

BRAND TV CAMPAIGN

“Moses” :30

“Mullet” :30

“Tobacco Exec” :30

 
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APPLE WORK

Work on Apple/T-Mobile projects included an extra set of challenges. All creative had to first be approved by the T-Mobile client and then by Apple before it could be produced. This meant straddling the line between T-Mobile branding and Apple branding to keep everyone happy.

 

IPHONE LAUNCH TV CAMPAIGN

“Glass” :30

“Mousetrap” :30

 

IPAD LAUNCH

“iPad to Go” :30

 
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RETAIL WORK

 

RETAIL TV :30

 

RETAIL OOH

 

RETAIL DIGITAL OOH