CREATIVE DIRECTOR / AD
CREATIVE DIRECTOR / AD
Pac Med is a multi-specialty physician group in Washington that runs as a not-for-profit organization. They wanted an integrated awareness campaign that would increase the number of visits to their website by promoting the message that their care is personal and patients are a priority. To stand out from all the other advertising in the category, we worked with a tight budget to create an integrated campaign using unexpected visuals and lines. The campaign was well received by all stakeholders and they saw an increase in appointments along with increased traffic to their website.
Role: Associate Creative Director / Art Director
