BRAND CAMPAIGN
HTML5 DISPLAY BANNERS
CREATIVE DIRECTOR / AD
CREATIVE DIRECTOR / AD
Schweitzer wanted to increase bookings and visits by targeting families on Seattle’s Eastside who had little awareness of who they were. Our message to moms through print ads, OOH, digital banners and social media was that the best way to get their kids off their digital devices was to give them something better to do. As an added bonus, we reminded them that they would also have a chance to show their kids they could do more than laundry. The result was click-through rates ten times the national average for programmatic banners, 6,000 new visitor web sessions, over 1,000 new Facebook fans from our target area, a 21% increase in Eastside skiers, a 44% increase in Eastside stays, and a 14% increase in year-over-year room nights booked from Seattle.
