BRAND CAMPAIGN
ONLINE VIDEOS
“Knowing” :30
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CREATIVE DIRECTOR / AD
CREATIVE DIRECTOR / AD
When I first heard of proton therapy, I thought it was a skin care treatment. In fact, it’s a relatively new advanced radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. Before you can get potential patients to choose proton therapy, you first have to teach them what it is. That’s a tall order for an ad campaign. Using striking visuals familiar to potential patients along with clear, compelling lines proved an effecting messaging formula. Visits to the website went way up and more importantly, qualified leads shot up as well.
“Knowing” :30
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