SHARON NALLEY
CREATIVE DIRECTOR / AD
MC brand still frame.jpg

MultiCare

MultiCare Health System is a not-for-profit American health care organization based in Tacoma, Washington. Founded in 1882, MultiCare provides health care services at dozens of locations, including seven hospitals, across Washington state. Unfortunately, despite their history and presence, they had very little brand awareness. The goal of our brand campaign was to raise name recognition while emphasizing the personal, one-on-one care patients will experience at MultiCare. We did this with a new, unique brand message that was a fresh departure from the usual approach ot healthcare marketing. The integrated campaign led viewers to the MultiCare website where potential patients could find the perfect doctor.

Role: Creative Director / Art Director

orange line.png
 

BRAND CAMPAIGN PART 1

 

TV / VIDEO

“Looking" - Eastern Washington

“Looking” - Western Washington

 

DIGITAL & SOCIAL MEDIA

website with MCbrandinscreenandphone.png
 
MCBanners3.png
 
 

OOH

 
 
 

BRAND CAMPAIGN PART 2

Once we helped established the MultiCare brand name, we created a second brand campaign that informed
viewers about the integration of their services as well as the extensive work they do with the community.
This campaign was executed in TV/video, print, OOH, digital banners and social media posts.

Role: Creative Director / AD

 

TV / VIDEO

 

SOCIAL VIDEOS AND CAROUSEL

 
 

PRINT

LIGHT RAIL STATION DOMINATION